Brand Partnerships
Reach NYC's Most Engaged South Asian Audience
250 people in a room every two weeks. 70%+ South Asian professionals, 22 to 40, high income. 10M+ social views. They're not scrolling past your brand. They're watching a live show.
Email our Manager, Caleb:
caleb@garammasaladating.com
By the Numbers
Why brands choose Garam Masala Dating
South Asian, desi diaspora, and culturally engaged non-South Asian guests in NYC metro. They share the clips, tag the brands, and come back every two weeks.
Sponsorship Packages
Pick your level.
All packages per show. Multi-show discounts available.
Your brand owns the night.
- Logo on all show collateral: stage, screens, slides, print
- 60 second live host mention from stage
- Product placement or sampling during the show
- Full social package: pre-show, behind-the-scenes, post-show recap
- 10 tickets + VIP seating
- Category exclusivity. No competing brand at the same show.
Strong presence without the full commitment.
- Logo on digital show collateral and event page
- 30 second live host mention from stage
- 4 tickets + VIP seating
- Post-show social media feature
Real visibility at an accessible entry point.
- Logo on digital collateral and event page
- Brand name mentioned from stage
- 2 tickets to the show
Your product in the audience's hands.
- Instagram story thanking your brand
- Thank you mention from the hosts on stage
Who We Partner With
Brands that want to be in the room.
Our audience is there because they're interested in dating. Your app is one tap away.
Drinks are flowing. Your brand is literally in their hand during the show.
The exact demo that buys artisanal chai and orders from South Asian restaurants.
Dating show audience thinking about how they look. Gift bag samples convert.
One mention from stage and your show is in their queue.
High income, 22 to 40, urban professionals. All in one room.
Common Questions
FAQs
What's the audience demographic?
70%+ South Asian professionals, 22 to 40, NYC metro. Tech, finance, consulting, medicine, law. Highly active on social media. The other 30% came for the comedy and keep coming back.
Can I sponsor multiple shows?
Yes. Multi-show discounts available. Email caleb@garammasaladating.com for a season proposal.
What does category exclusivity mean?
One brand per category per show. If you're a dating app, no other dating app is there. Your category is yours for the night.
What social media content do sponsors get?
Presenting gets the full package across Instagram, TikTok, and YouTube. Gold gets a post-show feature. Silver gets a mention. Organic reach is typically 100K to 500K+ per show.
How do I get started?
Email caleb@garammasaladating.com with your brand, goal, and budget. Caleb, our manager, responds within 48 hours.
Ready to be in the room?
Email Caleb, our manager, with your brand, goal, and budget. He'll respond within 48 hours.
caleb@garammasaladating.com